The Thought Occurs

Tuesday, 10 September 2019

What Is A Connotative Semiotic?


Applied to SFL theory, the expression plane (signifier) of language and the content plane (signified) of language together constitute a denotative semiotic.  And language as a denotative semiotic is the expression plane (signifier) of the culture as semiotic system (signified).  It is this relation between language and culture that constitutes a connotative semiotic.

connotative semiotic (culture language)
signified
culture as content
signifier
language as expression

denotative semiotic (language)
signified
content plane of language
signifier
expression plane of language

Note that Martin, while claiming to be 'following Hjelmslev' (1992: 493), misinterprets varieties of the content of a denotative semiotic — genre, register — as (the content of) a connotative semiotic.

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